We believe in simplicity, innovative technology and speed to market.

About B.TheMarket

We are all about creating added value for all partners involved. Our products, platforms and exclusive partnerships are all defined by their simplicity, incrementality and quick speed to market.

Of course we will tell you that we deliver great work.. but clients portfolio speaks for itself. We are very proud to say that our launching clients remain with us, year after year- which is the best compliment they could give us.

B.TheMarket operates at the center of the European gift card market and continuously bringing new markets and solutions to it’s partners.

So why do our clients love us?

Best possible insights and returns: We know the market inside out! We leverage our knowledge for our partners. With years of sales insights and market knowledge we make sure your gift card program profits from the best returns.

Our independent role: We have an independent role within the industry. We service your company and work hard on the mutual set goals and strategy.

Our extensive network: From major retailers to local favourites, from international recognition programs to Christmas presents, we know and work with hundreds of partners across Europe.

Continuous growth: B.TheMarket operates at the heart of the gift card industry and therefore offers our partners early insights and access to new opportunities and markets.

n  Fully outsourced services: Commercial growth while taking away the burden for finance, legal and operations.

Founders

Our founders, Janneke Köllner and Julie van de Ven were at the forefront of building up the gift card market in Europe as we know it today.

In >10 years they have built, launched and managed their own leading gift cards, represented many well-known gift card brands and worked with leading retailers, resellers and digital sales channels across Europe.

Connect with us!