We believe in simplicity, innovation, and speed to market.
About
At B.TheMarket, we create value for every partner we work with. Our products, platforms, and partnerships are built on three principles: simplicity, scalability, and commercial impact.
We connect brands, retailers, and resellers across Europe, bringing their gift card programs to life and into the hands of (more) consumers. With our deep industry expertise and agile mindset, we help partners grow faster and smarter in the ever-evolving world of digital payments.
Operating at the heart of the European gift card industry, B.TheMarket continuously enters new markets and develops innovative solutions for our partners. We turn opportunities into tangible results, driving sales, visibility, and long-term value.
Founders Janneke Köllner and Julie van de Ven helped shape the European gift card market as we know it today. With over a decade of experience launching leading propositions and representing top global brands, they built B.TheMarket to deliver the same ambition for others: to lead the market, together.