https://www.bthemarket.com/home daily 1.0 2026-02-03 https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/1589901495328-M6FF53EDMNST9PZS32KO/icons8-account-60.png Home https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/1589901456802-MYXW3V4ZWOBUT5UZXW3O/icons8-handshake-heart-60.png Home https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/1589901477832-NE1NM8413XJ1GDHXK2GP/icons8-report-card-60.png Home https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/1589901509577-3E3804FMAYWKCKSX44UJ/icons8-rocket-60.png Home https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/1648561308632-XMPYHM3JYS0B9IUZ7CBV/Etos.jpeg Home https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/1648561031691-AJADBLYRG1RKIHKBLXAZ/Gall+en+Gall.jpeg Home https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/1705412831921-QVNU8E8KJXY68DC4AFWK/397954-JET-Logo-Orange-Secondary-Horizontal-Stacked-RGB-5e8421-original-1627476396.png Home https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/1649167804821-FGGF3V5YQFCX8MGRDS2L/Boek+en+Bon-01.png Home https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/1743683041622-JJ07GF82CI1OL3FUTAVN/DKT_Lockup_Primary_Blue_RGB.png Home https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/1649167819902-UYALLSMH5HCQ9SIKQ3CK/Holland+%26+Barrett-01.png Home https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/1705413117821-WQ1QGFCYWEYH3RRN0SG0/thermen.png Home https://www.bthemarket.com/services daily 0.75 2026-02-03 https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/1589815141922-GKKUBM6USDEKCPZBB41B/Hands%2Blight.jpg Services - Gift card representation Maximize your sales We help brands unlock the full potential of their gift card programs. With years of experience representing leading brands, we manage every aspect, from strategy to execution, ensuring your card reaches the right customers in the right places. Our team drives growth across B2C, B2B, and online channels, giving your product maximum visibility and measurable results. One dedicated point of contact. One powerful partnership. Endless potential. Take your brand further > https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/1589813099821-YB7Y10Y5JQ937NJTCUGL/Feet.jpg Services - Project Management Clear Mindset. Pragmatic Approach. Real Results. We bring structure, speed, and expertise to every stage of your gift card journey. From defining strategy and building roadmaps to implementation and launch; we make it happen. Our experienced team helps brands innovate, expand, and execute. Whether it’s introducing a new gift card proposition, entering new channels, or scaling existing programs. We combine commercial insight with a pragmatic, hands-on approach to keep momentum high and results measurable. Need extra capacity or expertise? We’re your trusted partner to get things done: fast and effectively. Time is money. Let’s make every moment count. Let’s make it happen together > https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/1589813050117-MONJV74Y7N5M8VZOF60M/Arrow%2Bparking.jpg Services - Partnerships & Growth Taking your brand beyond Our core business is to bring your gift card to the world outside your own stores. We connect your program with the right external channels, retail, online, and B2B, to maximize reach, visibility, and sales performance. While we’re always open to explore new opportunities together, our focus is clear: executing and growing live programs. We combine years of industry expertise with a strong commercial mindset to turn potential into results. Whether you’re expanding your distribution network or entering new markets, we ensure your gift card gets the attention it deserves — and delivers measurable growth beyond your internal sales. Unlock your growth potential > https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/1589189605623-AGO7Q830HTZDUYXJCBZL/Innovation%252Bblack%252Band%252Bwhite.jpg Services - Product development Innovation at the core We create digital products, gift cards, and platforms that accelerate growth in the gift card and prepaid market. Partnering with leading brands and industries, we turn opportunities into scalable, revenue-driving solutions. Gift cards and prepaid propositions are more than just products — they are powerful marketing and sales tools. They attract new customers, boost brand awareness, and drive incremental revenue. Spotting opportunities and turning them into tangible results is part of who we are. Whether developing new platforms, launching new products, or expanding into new channels, we ensure innovation always leads the way; for us, and for our partners. Ready when you are > https://www.bthemarket.com/about daily 0.75 2026-02-03 https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/0df021ed-97c1-4136-aec0-5cf1e95d9603/BVCNL-fav.png About us https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/87b764b8-e958-4165-964b-b11ffb6bf59e/gcva-member-logo-full.jpg About us https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/34ba80a1-5aa6-4e70-ac17-8f16493f4b41/Logo.jpg About us https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/3fa12b4f-d72d-47a0-84f9-cd681ef99200/IMA-logo-color.png About us https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/1590680587667-I9XGK5BCPWV0X6GDY0UF/Julie%2B%2526%2BJanneke.jpg About us Founders Janneke Köllner and Julie van de Ven helped shape the European gift card market as we know it today. With over a decade of experience launching leading propositions and representing top global brands, they built B.TheMarket to deliver the same ambition for others: to lead the market, together. https://www.bthemarket.com/contact daily 0.75 2025-10-14 https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/1590488028255-4GL41R3YCXM7OEGTTJ7I/Background+Contact+2-01.png https://www.bthemarket.com/webshop-solutions daily 0.75 2025-10-14 https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/83cdb061-b97f-42b1-8942-216d4cfa07dc/IMG_5191.jpg https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/5675dd25-ac0e-4a4d-a424-093ccd0d021b/1-removebg-preview.png https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/52a68ac1-91d7-45b0-a95d-8bc255b4e672/IMG_5190.jpg https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/9bf152c0-1324-487a-adbc-33542cb8f219/2-removebg-preview+%281%29.png https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/5193a925-ef50-4534-b439-8f1b756cd064/Schermafbeelding+2023-05-17+om+14.06.04-1.jpg https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/52515fed-9ff9-49ee-b3ac-10bbf0951b98/3-removebg-preview+%281%29.png https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/5b9d0011-43f0-4367-9540-ce7e8e21a8fd/IMG_5189.jpg https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/e074740c-2468-4f0f-a821-fa9dd4b8aa28/liggend+transparant.png https://www.bthemarket.com/program-management daily 0.75 2025-10-14 https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/4c94bdda-61fe-43f6-818a-1322c5112b50/Ontwerp+zonder+titel+%2828%29.png https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/4c94bdda-61fe-43f6-818a-1322c5112b50/Ontwerp+zonder+titel+%2828%29.png https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/4c94bdda-61fe-43f6-818a-1322c5112b50/Ontwerp+zonder+titel+%2828%29.png https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/4c94bdda-61fe-43f6-818a-1322c5112b50/Ontwerp+zonder+titel+%2828%29.png https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/4c94bdda-61fe-43f6-818a-1322c5112b50/Ontwerp+zonder+titel+%2828%29.png https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/4c94bdda-61fe-43f6-818a-1322c5112b50/Ontwerp+zonder+titel+%2828%29.png https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/4a7a2e9d-bc70-495c-b01d-1e9d7a19ba24/Partners.png https://www.bthemarket.com/consultancy-project-management daily 0.75 2025-10-14 https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/4c94bdda-61fe-43f6-818a-1322c5112b50/Ontwerp+zonder+titel+%2828%29.png https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/4c94bdda-61fe-43f6-818a-1322c5112b50/Ontwerp+zonder+titel+%2828%29.png https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/4c94bdda-61fe-43f6-818a-1322c5112b50/Ontwerp+zonder+titel+%2828%29.png https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/4c94bdda-61fe-43f6-818a-1322c5112b50/Ontwerp+zonder+titel+%2828%29.png https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/4c94bdda-61fe-43f6-818a-1322c5112b50/Ontwerp+zonder+titel+%2828%29.png https://www.bthemarket.com/about-1 daily 0.75 2023-05-21 https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/4c94bdda-61fe-43f6-818a-1322c5112b50/Ontwerp+zonder+titel+%2828%29.png https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/4c94bdda-61fe-43f6-818a-1322c5112b50/Ontwerp+zonder+titel+%2828%29.png https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/4c94bdda-61fe-43f6-818a-1322c5112b50/Ontwerp+zonder+titel+%2828%29.png https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/4c94bdda-61fe-43f6-818a-1322c5112b50/Ontwerp+zonder+titel+%2828%29.png https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/4c94bdda-61fe-43f6-818a-1322c5112b50/Ontwerp+zonder+titel+%2828%29.png https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/fb7a1bbe-5990-4d0c-be5b-fc9ea56bad4a/iStock-1298933726.jpg https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/46e01639-0c56-4abe-98d0-4627be5c62c8/Julie+%26+Janneke+B.TheMarket.jpg https://www.bthemarket.com/contact-messy-1 daily 0.75 2023-08-01 https://www.bthemarket.com/services-3 daily 0.75 2025-10-14 https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/023a41ab-5fef-4739-a133-e2e46237f12e/Unknown-3.jpeg Gift card program management - Messy https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/70cd33cb-082b-45f8-ae56-9221f82fe4c9/Unknown-2.jpeg Gift card program management - Messy https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/9e0e026f-c1dd-4e98-9d8e-968f33824e18/Unknown-1.jpeg Gift card program management - Messy https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/bc6f6db3-417a-4beb-b5ae-133784c0de01/Unknown.jpeg Gift card program management - Messy https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/339c17fd-3c04-45c6-ae6b-a61b7bb2b7bf/18150484.png https://www.bthemarket.com/services-4 daily 0.75 2023-09-07 https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/8fe12a49-cba7-4728-9084-6a4e7c8cf855/nick-nice-KySbaS3uqwo-unsplash.jpg Services - Messy 2 - Gift Card program management We love to share our expertise and initiate new opportunities together. Setting out the strategy, building roadmaps, implementing and finally launching new products or services, is what we are best at. With a clear commercial mind-set and a very pragmatic approach we help to drive and execute your gift card plans. Whether it’s launching a new gift card proposition or channel, innovating your existing portfolio or simply adding a few extra hands to help execute your plans - we have years of experience and the right pragmatic approach to help execute your plans as quickly as possible. Time is money so why wait? Let us be those extra pair of hands to ensure your plans are executed as quickly as possible! https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/b7561a35-5a6e-49e3-98a2-163798fcfc82/olena-sergienko-dIMJWLx1YbE-unsplash.jpg Services - Messy 2 - Consultancy & project management With our expertise in the digital payments and gift cards market, our network and our commercial minds we can define and create the best strategy for your (digital) products or channels. We are highly knowledgeable in the European gift card market and trained to find the unexpected road to growth. Your company and teams get a clearly defined strategy to support your goals in the upcoming years. A comprehensive plan to reach your customer and achieve competitive advantage. A clear roadmap to get your gift card products or channels to market in the most efficient and effective manner. https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/92ced93b-6cd0-4c0e-b8b3-1a813dd241f3/Telefoon02.png Services - Messy 2 - Webshop solutions We build new (digital) prepaid products, gift cards or platforms in partnership with industries, brands and partners that show great potential. Gift card or prepaid propositions drive incremental revenue and traffic. They are also a great marketing and sales tool. They expand your customer base and increase brand awareness while increasing revenue. As it’s in our nature to spot opportunities in the market, we can’t help to initiate new products, new platforms or new channels. Often, this is in partnership with our clients, or in favour of our clients. We strive to deliver growth to the gift card and prepaid market, define growth opportunities for our partners and ensure innovation is leading the way. https://www.bthemarket.com/partners daily 0.75 2026-02-04 https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/1768390262139-M2FE3H0FMXGR7R8DKOVJ/unsplash-image--H55nTLZ0GQ.jpg https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/52515fed-9ff9-49ee-b3ac-10bbf0951b98/3-removebg-preview+%281%29.png https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/ed24fe09-ae3d-4fbf-99f1-497d50e96d19/H%26B_logo_rgb.png https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/5e8c10f5-bcd9-4b72-b10d-240136797017/logo-decathlon_blue_exclusion-zone.png https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/9bf152c0-1324-487a-adbc-33542cb8f219/2-removebg-preview+%281%29.png https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/7f433a1e-ad6a-4c54-8bf3-f587923755c5/G%26G_logo_RGB_2021-02.png https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/1616406066221-MWWHLMB1F1GW4U7UBZZA/logo.png https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/1f250a03-3fbd-4acb-b1e0-c0b1c3dabbfe/LOGO+Thermen.png https://images.squarespace-cdn.com/content/v1/5eb50fcd88855034385aec56/56018b21-6525-4bbd-b141-58b0297e72e4/Zeeman+logo.png https://www.bthemarket.com/vacancies daily 0.75 2026-03-02 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/f04bd7d7-b8a4-4834-9639-c13e47b74b1b/imgg-demo-IT30LkeJ.png